Most subscription-based businesses focus too much on acquisition and not enough on retention. But actually retention improvements are usually more effective, both for total revenue AND profitability. Today’s guest Patrick Campbell couldn’t understand why so many...
Nearly every industry can benefit from joining the Membership Economy, and most industries have great examples of subscription-based organizations. One of the slowest movers has been the healthcare industry and for good reason. There’s so much complexity to...
Even though people think of me as a subscription person, I always say that for me, subscriptions are simply a tactic. Subscriptions force companies to better align their pricing with performance. If the subscriber doesn’t perceive ongoing value, they cancel the...
Design is such an important if sometimes overlooked element of the best subscriptions. Today’s guest, Bob Baxley, is a thinking person’s designer, with the book and teaching credentials to prove it. He’s also an experienced practitioner, who has been “in the...
Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network. He is responsible for leading the transformation of Gannett into a subscription platform that is obsessed with user value and not just site traffic. Mayur is responsible to...
