(650) 322-5655 [email protected]
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn LinkedIn
Robbie Kellman Baxter
  • About
  • Services
    • Speaking
    • Consulting
    • Mentoring
  • Books
    • The Forever Transaction
    • The Membership Economy
  • Clients
  • Podcast
  • Blog
  • Media & Events
  • Resources
  • Schedule a Call
Select Page
How the “Daily Homepage for the World’s Largest Industry” is Rethinking the Future of Travel with Skift’s Rafat Ali

How the “Daily Homepage for the World’s Largest Industry” is Rethinking the Future of Travel with Skift’s Rafat Ali

  In March of 2020, travel as we knew it abruptly ground to a near standstill. First cruise ships were docked, and then air travel quickly became limited to very special cases. Hotels stood empty except for those that held people in quarantine and the health care...
The Quantitative Side of Customer-Centricity with Wharton’s Peter Fader

The Quantitative Side of Customer-Centricity with Wharton’s Peter Fader

  Customer-centricity is essential in the world of subscriptions. To succeed you have to understand who your most valuable customers are, and invest your resources in those relationships. But measuring the value of each customer over an extended period of time,...
Building a Subscription Bundle to Better Deliver on Your Forever Promise with Tommy O’Hare, SVP of Outside

Building a Subscription Bundle to Better Deliver on Your Forever Promise with Tommy O’Hare, SVP of Outside

  Bundles are a hot topic right now and Outside+ is a fascinating example. A few months ago, the Outside Magazine organization announced they were welcoming 20 new publications including Trail Runner, Velo News and Yoga Journal to their family. More recently,...
How Profit and Purpose are Combining to Create New 21st Century Iconic D2C Companies Like Tesla, The RealReal and Bellwether Coffee with DBL Ventures’ Ira Ehrenpreis

How Profit and Purpose are Combining to Create New 21st Century Iconic D2C Companies Like Tesla, The RealReal and Bellwether Coffee with DBL Ventures’ Ira Ehrenpreis

  There is no bigger topic when it comes to consumer sentiment than the rising demand and focus on Environmental, Social, and Corporate Governance related issues. Today we’re looking at this challenge from the perspective of a leading VC who has invested in some...
The Importance of Storytelling in the World of Subscriptions with GoodTrust’s Daniel Sieberg

The Importance of Storytelling in the World of Subscriptions with GoodTrust’s Daniel Sieberg

  The ability to tell a good story is valuable—and not only when the story is the product, as it is in journalism. Stories can build understanding, trust and connection with members, prospects and investors alike. Storytelling is an important skill in the...
« Older Entries
Next Entries »

A veritable blueprint for success in the new membership economy.

LEARN MORE

Categories

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn LinkedIn
Copyright 2022. Robbie Kellman Baxter. All rights reserved.