In anticipation of the event, Seth interviewed me on the topic of Private Sector Membership Models–What’s New and What It Means To Professional Assocations. Clike to hear the 15 minute interview
Here are 5 key things every executive director needs to know about the Membership Economy and building loyalty, engagement and word-of-mouth among constituents.
Unfortunately, many market strategists are used to following best practices, and doing what has worked well before, and today, there’s no rule book. As a group, strategy professionals are great students, with strong frameworks and discipline, but with a Wild West scenario in front of them, it’s not clear what the best thing to do might be.
