It seems that nearly everything is available on a pay-as-you-go or pay-for-access model. Even things that you used to have to buy outright. You can pay for membership to musical content, games, encyclopedias, and software applications. But you can also pay for membership to gain access to physical goods like cars, purses and produce.
Customers have always wanted options with lower financial risk, greater flexibility, and the ability to feel like they're part of something bigger themselves. Now with advances in technology, companies can offer nearly every product as a service, and bundle in membership components that create loyalty to the company by offering the customer exactly what they need, instead of just something that they have to own.
The Membership Economy is driving change across every industry, and every company should be taking a closer look at how they can create additional value for their customers by thinking membership instead of ownership. while there are some items people still want to own, there are many more creative options to truly meet customers' needs. And for business owners, recurring revenue models can provide a strong foundation from which to build new businesses.
