Awhile back, I mentioned that we were doing a study of the F100's use of mobile channels to build brands, revenue and loyalty. We looked at the 100 biggest U.S. companies as of March 2010, and evaulated their use of the mobile channel for customer-facing applications. We considered three primary categories: awareness, loyalty and revenue generation. While we found many bright spots, we also were surprised to see that over one third of these companies had not embraced the mobile channel as a means of reaching their markets.
The full report is now available to readers of this blog.
If you are interested in getting a copy of our research report, please send your contact information to [email protected].
