Blog
How Subscriptions Have Made Relaxing Easier than Ever
Someone recently asked me how subscriptions have changed the way we consume entertainment content--movies, tv, music and even video games. There has never been a better time to be a creative--a musician, actor, screen writer, sound engineer, or director. There has...
The Secret to Keeping Fans Loyal Beyond Your Latest Hit Movie, Last Winning Season or Newest Product Feature
When it comes to parenting, I am many things, but I am rarely "the cool mom." But last week, I got to take my son on a behind-the-scenes tour of the gorgeous new Chase Center, home of the Golden State Warriors. How did I get so cool you might ask? Especially if you...
How to Save a Bundle on Legal Advice
On my first day of high school, not one teacher talked about math, or history, or German, or literature, or biology. Instead, each teacher handed out and then discussed lists of rules which explained, in excruciating detail, what would happen if we were late to class,...
The secret to successful subscription businesses
From the neighborhood car wash and nail salon, to the hottest venture-backed tech companies, to F100 market leaders, to thought leaders, authors and subject matter experts, everyone seems to be using subscription pricing to build long-term, disruption-proof relationships with customers.
People have been able to subscribe to everything from newspapers (NYT, WSJ) to software (Salesforce, Microsoft) to content (Spotify, Netflix) for years. But these days, subscriptions pricing is available with virtually every kind of business. You can subscribe to cars (Volvo, Porsche), your fitness equipment (Peloton) or your oven (Brava) and can get regular shipments of clothing (Le Tote), makeup (Birchbox) or dogfood (Chewy).
Why manufacturing is about to be disrupted by the Membership Economy
My first job after business school was as a product manager at an enterprise software company. I picked it because it was one of the first companies experimenting with what today we call Software-as-a-Service, and I could see that was going to be the future. It just...
The future of loyalty programs is more premium, less freemium: Costco & Amazon Prime are leading the way
A while ago, I wrote an article called "Today's Loyalty Programs are More Starbucks, Less United." In it, I explained how United is really about a value exchange, not about creating a relationship. If I fly more frequently and spend more money, they give me discounts...
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