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Top Subscription, Membership & Loyalty Stories of 2019: What It Means If You’re Building a Forever Transaction
Every month, I summarize and share my favorite stories about organizations building a Forever Transaction. (If you want to be included, sign up here). As the year draws to a close, I wanted to take a look at some of the biggest stories, month by month, about how...
Is it Ethical to Build a Forever Transaction with Customers?
In the open, airy office-less offices of Silicon Valley, a similar conversation is happening over and over. Is it ethical to create addictive products? Most digital companies are investing in product experiences that drive behavior modification. There's a decent...
Subscription Box Gifts 2019: Keep This in Mind If You Really Want To Give the Gift that Keeps on Giving…
With so many (thousands!) of niche subscription boxes, designed for virtually every interest and taste, it can be tempting to gift a subscription. And they can be wonderful I enjoy the occasional subscription gift.A close friend gave me a Cowgirl Creamery "Cheese of...
How Subscriptions Have Made Relaxing Easier than Ever
Someone recently asked me how subscriptions have changed the way we consume entertainment content--movies, tv, music and even video games. There has never been a better time to be a creative--a musician, actor, screen writer, sound engineer, or director. There has...
The Secret to Keeping Fans Loyal Beyond Your Latest Hit Movie, Last Winning Season or Newest Product Feature
When it comes to parenting, I am many things, but I am rarely "the cool mom." But last week, I got to take my son on a behind-the-scenes tour of the gorgeous new Chase Center, home of the Golden State Warriors. How did I get so cool you might ask? Especially if you...
How to Save a Bundle on Legal Advice
On my first day of high school, not one teacher talked about math, or history, or German, or literature, or biology. Instead, each teacher handed out and then discussed lists of rules which explained, in excruciating detail, what would happen if we were late to class,...
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