Blog
The Changing Landscape of Subscription Apps
Subscription Apps have changed dramatically in the past few years--the way that the apps interact with the platforms, payment approaches, and the mindset of the app developers--we're in a new world. I recently spoke with Alex Kudelka and Karan Tibdewal of Glassfy...
Why Your Subscription Model Isn’t Working
While the benefits of a subscription model are clear, the shift can be emotionally taxing for employees. This is especially true for long-time employees and senior staff who might experience fear and uncertainty about what the change means for them. They may resist...
Key Retention Metrics That Will Make or Break Your Subscription Business
Tracking retention is important. And most organizations track retention. But you need more than that one metric to manage your business. By the time you lose a customer, it’s very hard to win them back. So you want to measure other things-, leading indicators that...
Make Any Business a Subscription Business
A subscription is a tactic, not a strategy. Subscribers subscribe because they have an ongoing problem they wish to be solved or a goal they need to achieve. They believe that your business has the solution to their problem. And when you solve that problem, you are...
Retaining Subscribers in a Downturn
Subscription businesses are more resilient than more traditional, one-time purchase models. This benefit is just one more in a long list of reasons that make subscriptions the hottest pricing structure of the past 5 years. Organizations like subscription revenue...
Building Stronger Connections: 7 Strategies to Enhance Member Engagement
Communities are an increasingly important tool for businesses to build engagement, loyalty, and revenue. However, creating a community that is sustainable and valuable requires much more than just announcing that you have a community and waiting for people to reach...
Get the 7 critical growth strategies for subscription-based businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
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