Blog
Retaining Subscribers in a Downturn
Subscription businesses are more resilient than more traditional, one-time purchase models. This benefit is just one more in a long list of reasons that make subscriptions the hottest pricing structure of the past 5 years. Organizations like subscription revenue...
Building Stronger Connections: 7 Strategies to Enhance Member Engagement
Communities are an increasingly important tool for businesses to build engagement, loyalty, and revenue. However, creating a community that is sustainable and valuable requires much more than just announcing that you have a community and waiting for people to reach...
Why Dating Memberships Are Going UpMarket…and How to Create Your Own Premium Subscription
There are so many subscription apps for dating—Tinder Match, Hinge, OkCupid, etc. But the new(ish) thing is higher tiers. Now that “everyone’s on dating apps"—from young adults looking for casual connections to the over 50 crowd, as well as people in every niche and...
How Superusers Can 10x The Value Of Your Company
All true entrepreneurs care about their business's valuation. The valuation of your business is important. If you can sell the company you've built or sell part of it, you have an exit strategy—a way to be paid not just for the work you do on an ongoing basis but for...
How to Win Back Lost Subscribers
Most "retention teams" focus on keeping customers from canceling in the final days of their subscription term, trying to save them at the moment of cancellation, and then trying to win them back once they're gone. It's much easier to build good habits with customers...
Retention is Everyone’s Job
Most organizations place responsibility for retention with Marketing–-and that’s where a lot of the levers are: The entire marketing department contributes to retention. Even when it comes to acquisition, the people creating and placing messages that attract new...
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