What Makes a Great CMO?
The best Chief Marketing Officers know their market, know their offerings, and know how to connect the two…very simple. CMOs understand who they are trying to reach, what they are offering them and why it matters.
Understanding WHAT and WHY requires a strategic mind and makes a great marketing leader—and the need for strategy hasn’t changed.
What has changed (so much!) is HOW we reach our audience, and WHERE.
Margaritas and Membership or the 3 Reasons Your Leads Aren’t Converting Into Customers)
When your funnel looks like a margarita glass, wide at the top, but narrowing very quickly, it means lots of people are aware of you, and know about your offerings, but very few are engaging at the next level.
There are three possible reasons that your funnel might look like a margarita glass.
Reader Letter: The Membership Economy & Pilates
Michele Fulkerson is applying principles of The Membership Economy to the Pilates Education Institute–here’s the inspiring story of how she’s building ongoing relationships with instructors and studio owners around the world!
The Share Economy vs the Membership Economy
I thought it might be helpful to explain the difference between the Share Economy and the Membership Economy.
