When Freemium makes sense
Unfortunately, too many companies incorporate Freemium without regard for fit. And many VCs (especially those who invest primarily in consumer digital businesses) insist on Freemium in the models of the companies they fund.
Robbie’s Rules of Thumb: When Free Makes Sense
Too many companies offer something for free because they know that the “free” will attract new customers, but don’t have a business model that monetizes these “freesters”. Gathering eyeballs and building relationships with prospects can be a key part of a successful business model, but only if it leads directly to revenue.
The Economics of Free
The idea of giving stuff away for free in order to make more money is enticing, but very hard to do well. If you're thinking of incorporating "free" into your digital business, you may want to look at this video first. I recorded this video for Vindica,...2013 Trends in Educational Software
This morning,I got a call from a Consumers Digest Reporter for an upcoming report on educational software. We last talked in 2009, whien the landscape was very different. At the time, I was working on a project for one of the pre-eminent makers of educational...Webinar Recording “The Economics of Free”
I recently gave a webinar entitled The Economics of Free. My host, Vindicia, is the leading provider of SaaS billing and marketing systems for digital content and services providers, and it was a lot of fun to field questions from their customers, who include...