Industry Assessment - Robbie Kellman Baxter

The Subscription Model is Set to Disrupt Manufacturing. Here are 3 Mindset Shifts Leaders Will Need to Make

Start thinking of the people you serve as members who “belong” to your organization—and this means that they trust you to do right by them. That trust is necessary in driving a forever transaction, and what makes your customers never want to leave.

How to Build a Subscription Membership Around Your Learning Content

For years, learning and development professionals have been talking about the coming transformation of adult learning and particularly professional development within ones career. What are the best practices? What are the pitfalls? How can YOU build a membership model...

Top Subscription, Membership & Loyalty Stories of 2019: What It Means If You’re Building a Forever Transaction

Every month, I summarize and share my favorite stories about organizations building a Forever Transaction. (If you want to be included, sign up here). As the year draws to a close, I wanted to take a look at some of the biggest stories, month by month, about how...

Subscription Box Gifts 2019: Keep This in Mind If You Really Want To Give the Gift that Keeps on Giving…

With so many (thousands!) of niche subscription boxes, designed for virtually every interest and taste, it can be tempting to gift a subscription. And they can be wonderful I enjoy the occasional subscription gift.A close friend gave me a Cowgirl Creamery...

Why manufacturing is about to be disrupted by the Membership Economy

My first job after business school was as a product manager at an enterprise software company. I picked it because it was one of the first companies experimenting with what today we call Software-as-a-Service, and I could see that was going to be the future. It just...

« Older Entries

A veritable blueprint for success in the new membership economy.

LEARN MORE