Are Newsletters Dead?
Some content-oriented newsletters are so valuable and popular, that they go out once or even twice a day. You should know the ROI of your investment in newsletters.
Next Gen Subscriptions (or The Membership Economy, Part 2)
People are always asking me “What’s next for subscriptions?” It’s hard to answer, because in this increasingly crowded space, everyone seems to have a subscription offering, and each one is a little different. However, the one challenge all organizations seem to be...What Twitter Should Be Thinking About With Their “Gryphon” Subscription
In early July, a rumor spread that Twitter was working on a subscription offering. People had noticed a Twitter job description that mentioned a subscription and payments project, code named “Gryphon”. The job description indicated that the subscription...
Building Community in the Membership Economy with Gina Bianchini of MightyNetworks
Recently, I invited Gina Bianchini, founder and CEO of Mighty Networks, to be my guest on #linkedinlive to talk about the role of community in the Membership Economy. We had a far reaching conversation that touched on the role of neighborhood communities, debated the...Thoughts on LinkedIn Live Beta After Three Months
LinkedIn has a new feature called #linkedinlive which allows people to livestream content directly into the platform. I’ve been a beta tester of this feature. If you follow me, you may have been notified of upcoming live events. There is a chance that you have...