What if there aren’t any “best practices”?
Unfortunately, many market strategists are used to following best practices, and doing what has worked well before, and today, there’s no rule book. As a group, strategy professionals are great students, with strong frameworks and discipline, but with a Wild West scenario in front of them, it’s not clear what the best thing to do might be.
Call me! Phones vs Texts.
My daughters love their iPhones, respond to my texts instantaneously, email intermittently and the older one will frequently like my status on Facebook, where we are "friends" (why is "friend" the only allowed facebook relationship, and why is...AARP and the Membership Economy
The AARP's social community just hit 1 million. Amazing, right? Most companies in Silicon Valley have written off senior citizens as too old for the digital revolution. And yet, the AARP is building online community by providing value to their...The Changing Face of Digital Music
A few years ago, digital music was mostly something that teenagers and techgeeks did illegally and inefficiently. Today, with iTunes in the lead, with $4B of the $9B music market passing through their store, there are many viable business models that enable the...