Blog
The 5 Drivers of Churn and How to Fix Them
Churn is the rate of customers leaving a company, most frequently used to describe people canceling subscriptions. You can improve churn, or stem the tide of departing or disengaging customers, by identifying the “holes in the bucket”—the reasons people, especially...
Why Retention Matters and How to Optimize for it
Retention is having a moment. Marketing budgets and marketing staff are shrinking, and consumers are less likely to buy. It’s more important than ever to keep the customers you already have–and expand the relationships. Additionally, recurring revenue gets higher...
Three Ways to Re-Engage Your Least Engaged Subscribers
How do you re-engage a sleeper? A sleeper is a subscriber who hasn’t been active in awhile. It seems like the sleeper may have forgotten they subscribed at all. Many subscription business owners like to let sleepers sleep — and keep paying — even when they’re not...
Design Subscription Models for Outcome, not Addiction
Subscription businesses depend on habits. If subscribers adopt behaviors that use a subscription offering, they’re not going to cancel. Some habits have positive outcomes. People subscribe to Noom to eat better, to Strava to exercise more, and MasterClass to know...
The Role of Subscription Pricing in Association Membership
Subscription is a pricing tactic. It is not a strategy. Not by itself. It’s important to remember this distinction when you’re designing subscription-based membership offerings for your association. Many associations are attracted to subscriptions for the same reasons...
Resources for Business Development & Partnership Strategy
Delivering on a forever promise, and maximizing an organization's overall business potential, is often a task too big for one company. So they need partners, and new ways of doing things. But who builds out those relationships? Who jumps in to explore, formalize and...
Get the 7 critical growth strategies for subscription-based businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
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